Jakarta – Many people find it hard to shop for bedding such as bed sheets, bed covers, blankets or pillows, especially online. One of the main problems is judging the quality and comfort of the fabric, since you can't touch it — even though that's often what decides the purchase.
How comfortable a bed feels depends a lot on the fabric. Sheets that are too rough or a bed cover that isn't soft enough can affect your sleep. That's why many customers prefer to shop in physical stores, where they can check the texture, thickness and design in person.
In response, Soraya Bedsheet, one of Indonesia's leading local bedding brands, has opened two new stores in Pekanbaru and Jambi. The new stores aim to offer a comfortable shopping experience and make sure customers get quality products that live up to their expectations.
Both stores have a modern, comfortable design with display areas that make it easy for customers to explore. Soraya Bedsheet offers bedding in premium fabrics such as Japanese Cotton, CVC Cotton and Tencel Silk, known for their softness and durability.
Soraya Bedsheet also offers collections designed for local tastes, from modern patterns to warm traditional motifs with character.
The company sells through many channels, online and offline, including six official stores in Padang and Pekanbaru, more than 600 resellers, and official channels on social media and marketplaces such as Instagram, Facebook, TikTok, Shopee Mall, Tokopedia and Lazada. The Company is also active at events such as car-free days, bazaars and canvassing to reach more customers.
Soraya Bedsheet's bed sheets are certified to the Indonesian National Standard (SNI) and by the International Organization for Standardization (ISO). Its patterns are always up to date and suited to the tastes of people in Sumatra, and every product comes with a 3-month seam guarantee.
Beyond growing its market, opening stores in Pekanbaru and Jambi is also part of Soraya Bedsheet's effort to contribute to the local economy, creating new jobs and building closer relationships with customers through in-store service.
"As a local brand, Soraya Bedsheet wants to keep helping Indonesians get comfortable, quality bedding. With our new stores in Pekanbaru and Jambi, we hope to offer our customers a better shopping experience, both in product quality and in service," said Arienita Noer, Corporate Secretary of PT Soraya Berjaya Indonesia Tbk.
PT Soraya Berjaya Indonesia Tbk is committed to increasing production capacity and expanding its market reach to meet the need for quality bedroom products in Sumatra and across Indonesia.
