Jakarta – PT Soraya Berjaya Indonesia Tbk (SPRE), the largest manufacturer and retailer of bed sheets and bed covers in Sumatra, continues to strengthen its expansion by developing business-to-business (B2B) distribution channels.
After successfully building a wide retail network, SPRE is now actively reaching institutional segments such as hotels, healthcare facilities, government agencies and state-owned enterprises.
The company has seen a significant rise in demand from hotels and guesthouses in West Sumatra, Riau and Jambi. This is part of SPRE's long-term strategy to grow its B2B market alongside its consistently performing retail channels.
