Jakarta – PT Soraya Berjaya Indonesia Tbk (SPRE), a provider of bed sheets and bed covers, has announced its market expansion across Sumatra through several strategic initiatives, including an official agent store, a hospital partnership and pop-up stores in shopping malls.
One step was the opening of an official agent store in Bukittinggi. The opening was attended by the Deputy Mayor of Bukittinggi, Ibnu Asis, S.STP. The store is expected to become a sales hub while meeting local demand for household products.
PT Soraya Berjaya Indonesia has also partnered with Awal Bros Hospital in Pekanbaru to supply bed sheets, pillowcases and bed covers.
President Director Rizet Ramawi said the partnership aims to improve comfort in healthcare facilities by providing products that meet hospitals' needs.
"This collaboration reflects the trust institutions place in the quality and reliability of our products," he said in a press release on Wednesday (5/3/2025).
To reach more customers, the company has also opened pop-up stores in strategic locations: Living World and Plaza Sukaramai in Pekanbaru, WTC Mall in Jambi and Plaza Andalas in Padang. These aim to raise brand visibility and make Soraya products easier to find.
The expansion is part of the company's strategy to grow its market and make its products more accessible across the region. PT Soraya Berjaya Indonesia continues to offer products that meet customer needs while supporting local economic growth.
